Evoke Advisory is a Gold Coast-based strategic communications firm supporting government agencies, councils, project proponents and delivery contractors across South East Queensland and Northern New South Wales. Anna Cush brings in-house Queensland transport experience to engagement planning, public consultation, stakeholder communications and government liaison from early planning and procurement through construction and operations.
At a glance
Practical answers for project teams.
Evoke Advisory supports infrastructure communications and community engagement for Queensland projects where clear engagement, credible information and practical stakeholder communication matter across planning, procurement, construction and operations.
What does infrastructure communications and community engagement support include?
Evoke Advisory supports engagement planning, public consultation, stakeholder communications and government liaison for infrastructure projects. The work can help project teams explain decisions, prepare clear project information and maintain useful communication with communities, government and delivery partners as a project moves from planning to delivery.
Relevant experience
Anna Cush spent seven years as Principal Communication Advisor within the Queensland Department of Transport and Main Roads on a regional infrastructure program of more than $400 million a year.
In her earlier TMR role on Gold Coast Light Rail Stage 3, Anna led communication and stakeholder work through procurement and pre-construction, including tender evaluation for communication and engagement elements.
When should a proponent or delivery contractor engage a communications advisor?
The best time is before the engagement approach, project information and stakeholder responsibilities are set. Early advice can support procurement and planning decisions, then carry through to consultation, construction updates and operational communication as the audience, risks and questions change.
Relevant experience
Anna Cush led communication, consultation and engagement across planning, design and construction in her TMR regional infrastructure role.
Anna's earlier TMR work on Gold Coast Light Rail Stage 3 included procurement and pre-construction communication and stakeholder responsibilities.
Can Evoke support renewable-energy scoping and EIS preparation?
Evoke Advisory can support community engagement and stakeholder communications during renewable-energy project scoping, EIS preparation and project development. This work focuses on clear information, practical engagement planning and communication that can sit alongside technical assessment processes.
Relevant experience
Anna Cush worked on community engagement and stakeholder communications for Walcha Energy and Ruby Hills Wind in the New England Renewable Energy Zone through scoping and EIS preparation.
Anna led the Social Impact Assessment and Public Interest Considerations chapters for the Gold Coast Light Rail Stage 3 business case in her earlier TMR role.
Capabilities
What we deliver.
Community engagement
Engagement planning and delivery for infrastructure projects, including stakeholder mapping, consultation materials and clear feedback pathways. Informed by Anna Cush's earlier Queensland transport experience across planning, design and construction.
Public consultation
Practical public consultation support that helps project teams provide clear information, hear local concerns and explain how feedback is considered.
Government relations
Advice on government liaison, briefings and communication pathways for proponents, contractors, councils and agencies navigating project decisions.
Infrastructure communications
Communications support across business cases, planning, procurement, construction and operations, shaped by Anna Cush's earlier in-house transport and infrastructure roles in Queensland.
Emergency response & disaster recovery
Emergency response communications and disaster recovery engagement delivered concurrently across multiple regions when needed. SDCC reporting experience. National Emergency Medal recipient.
Social Impact Assessment
Communication and engagement input that can support Social Impact Assessment, Public Interest Considerations and EIS-stage project processes. Anna Cush led the SIA and Public Interest Considerations chapters for the Gold Coast Light Rail Stage 3 business case in her earlier TMR role.
Renewable energy and REZ communications
Community engagement and stakeholder communications for renewable-energy projects through scoping, EIS preparation and project development.
Track record
Selected experience.
Selected experience reflects Anna Cush's earlier in-house and advisory roles. It is included to show the practical project contexts that inform Evoke Advisory's current counsel.
Department of Transport and Main Roads (2010–2019)
Seven years as Principal Communication Advisor on a $400M+ annual infrastructure program. TMR Senior Leadership Team member. Communications strategy across procurement, construction and operations.
Gold Coast Light Rail Stage 3 ($1.2B)
Communication and stakeholder lead through procurement and pre-construction. Authored Social Impact Assessment and Public Interest Considerations chapters of the business case. Led tender evaluation for communication and engagement elements. Minister's Office liaison.
Bruce Highway, Brisbane to Gympie (current)
Strategic communication advisor on the Dohles Rocks Road to Anzac Avenue Stage 1 upgrade — one of South East Queensland's most significant active road programs.
Cunninghams Gap Reconstruction
Communications for one of Queensland's most significant freight and commuter corridors. Engagement across affected communities and freight operators through closure and reconstruction phases.
Concurrent 2022 flood recovery
Disaster recovery communications delivered concurrently across three local government areas: packages 22A, 22F and 22I. Three parallel workstreams under State Disaster Coordination Centre reporting.
Walcha Energy & Ruby Hills Wind (2023–2024)
Community engagement and stakeholder communications for renewable energy proponents in the New England Renewable Energy Zone — scoping through EIS preparation and project development.
Canberra Light Rail ($675M)
Communications advisory for a flagship national capital infrastructure program.
Common questions
For government & infrastructure clients.
What sets Evoke apart from a typical infrastructure PR agency?
Anna has run infrastructure communications from inside government, not just for it. Seven years as TMR Principal Communication Advisor on a $400M+ annual program means she knows how Cabinet briefings, Minister's Office liaison and Department-level reporting actually work — and what proponents and contractors need to land in those rooms.
What is Social Impact Assessment and why does it matter?
Social Impact Assessment is technical work required for major infrastructure business cases and EIS/ESIA submissions. It identifies the social effects of a project and the mitigations that will manage them. Anna led the SIA and Public Interest Considerations chapters for the Gold Coast Light Rail Stage 3 business case. Most PR firms do not have this capability.
Can Evoke support a renewable energy project through EIS preparation?
Yes. Community engagement and stakeholder communications through scoping, EIS preparation and project development for renewable energy proponents. Most recent: Walcha Energy and Ruby Hills Wind in the New England Renewable Energy Zone (2023–2024).
Does Evoke work on infrastructure outside South East Queensland?
Yes. Primary service area is South East Queensland and Northern New South Wales, but Evoke takes national engagements across Australia. Past programs include Canberra Light Rail, Transport for NSW South East Sydney Bus Service Changes and the New England Renewable Energy Zone.
How do you handle Minister's Office and Cabinet briefings?
Directly. Anna was the Minister's Office liaison for Gold Coast Light Rail Stage 3 through procurement and pre-construction, and briefed Councillors and Mayors at City of Gold Coast on the Our Natural City Strategy Review. Cabinet-level communications require knowing the conventions, the pace and the political reading — that comes from being inside the room, not pitching to it.