Evoke Advisory provides major-event communications counsel for organisations preparing for complex transport, stakeholder and media environments. The capability is informed by Anna Cush's GC2018 experience, where she was TMR's representative inside the GC2018 Games Communication Centre, on a team of communication and media representatives.
At a glance
Practical answers for project teams.
Evoke Advisory offers counsel for major-event communications planning, including transport communications, partner coordination, readiness arrangements and operating procedures, informed by Anna Cush's GC2018 experience.
What major-event communications tasks can Evoke Advisory advise on?
Evoke Advisory can advise on transport and movement communications, partner coordination, media readiness, escalation pathways, spokesperson preparation and operating procedures for complex event environments. The purpose is to help organisations prepare clear communication arrangements before activity is under public pressure.
Relevant experience
In her previous TMR role, Anna Cush was TMR's representative inside the GC2018 Games Communication Centre, on a team of communication and media representatives.
Anna's GC2018 responsibilities included transport media, government relations, crisis communication messaging and media training.
What was Anna Cush's role at GC2018?
Anna worked for TMR on the GC2018 transport task. She was TMR's representative inside the GC2018 Games Communication Centre, on a team of communication and media representatives. Her role covered transport media, government relations, crisis communication and issues management.
Relevant experience
Anna Cush was Media Manager for the GC2018 Commonwealth Games transport task in her previous TMR role.
Anna helped stand up a 24/7 TMR press office for Games-time, including processes, media holding lines, a spokesperson matrix and media training.
How can this experience inform Brisbane 2032-related work?
Evoke Advisory offers counsel for organisations considering procurement communications, community and stakeholder engagement, media readiness and Games-time operating procedures in a Brisbane 2032-related context. GC2018 experience provides useful perspective, while every event has its own governance, scale and delivery model.
Relevant experience
Anna's previous TMR role included communication and stakeholder responsibilities in the GC2018 transport environment.
Anna's GC2018 experience included Games-time media operations and crisis communication preparation.
Capabilities
What we deliver.
Games and major events
Communications counsel for major-event planning, readiness and operating environments, informed by Anna Cush's GC2018 transport experience.
24/7 media operations
Advice on media operating procedures, escalation pathways, spokesperson preparation and holding lines for high-pressure event environments. Anna Cush helped stand up the 24/7 TMR press office for GC2018 in her previous role.
Crisis communications and preparedness
Readiness planning for message hierarchy, spokesperson preparation, escalation and media response when an event is under pressure.
Transport and movement communications
Communications counsel for the transport and movement task, including public information, media readiness and stakeholder coordination. Informed by Anna Cush's previous GC2018 transport role.
Multi-agency coordination
Advice on communication arrangements across agencies, delivery partners, venues, contractors and media in complex event settings.
Brisbane 2032 advisory
Counsel for organisations considering Brisbane 2032-related procurement communications, community and stakeholder engagement, media readiness and operating procedures, informed by GC2018 experience.
Track record
Selected experience.
Selected experience below is Anna Cush's career experience from her TMR role on the GC2018 transport task. It informs Evoke Advisory's current major-event counsel and is distinct from work commissioned to Evoke Advisory.
Gold Coast 2018 Commonwealth Games (~$1B transport program)
TMR representative inside the Games Communication Centre, on a team of communication and media representatives. Responsible for transport media, transport government relations, transport crisis communications and issues management for 1M+ spectators. Sat on the TMR Senior Leadership Team throughout.
24/7 TMR press office — built from scratch
Designed and stood up the around-the-clock press office for TMR during Games-time. Processes, procedures, spokesperson matrix, media holding lines, crisis messaging and media training. From the empty room to a functioning Games-time operation.
'Get Set for the Games' media campaign
Launched the transport-facing media campaign that gained international attention in the lead-up to GC2018. Coordinated messaging across the host-city transport task at scale.
Crisis preparedness for Games-time
Designed crisis communications systems, spokesperson matrices and media holding lines from scratch for Games-time scenarios. Tested under real conditions, not simulations.
Common questions
For major events & games communications clients.
What does Brisbane 2032 communications counsel actually involve?
Three time horizons: procurement (winning the right packages with the right communications strategy in the bid), pre-Games construction (community and stakeholder engagement through what will be years of disruption) and Games-time readiness (crisis systems, 24/7 operations, partner alignment). Each horizon has different audiences, different risks and different success measures.
How is a Games Communication Centre different from a press office?
A press office serves one organisation. A Games Communication Centre coordinates communications across every partner agency working the Games — government departments, organising committees, venues, security, transport, health, contractors. Anna was inside the GC2018 GCC as the TMR representative on a team of communication and media representatives. The skills transfer to Brisbane 2032 but the scale and partner structure will be different.
Can Evoke support pre-Games and Games-time?
Yes. The strongest results come from organisations that engage Evoke early in procurement and stay engaged through Games-time delivery. Pre-Games is where the systems are built; Games-time is where they get tested.
What's the typical procurement timeline organisations should plan for?
Brisbane 2032 procurement packages are being released progressively across the period leading up to 2032. The earliest sectors — transport, venue construction, host city services — are already in market. Communications strategy needs to be locked in before tender response, not after award.